Welcome to Primax

Primax International Journal of Commerce and Management Research (PIJCMR) is a Quarterly Double-Blind Peer-Reviewed Refereed Journal, which is published in the month of March, June, September and December every year. This Journal Publishes Empirical, Conceptual and Review Papers of exceptional quality that contribute to enrich Commerce and Management thinking and practices. It provides a forum for deliberations and exchange of knowledge among Academicians, Researchers, Scientist, Industries, and the practitioners who are concerned with the Commerce, and Management, Financial Institutions, Public, Private and Voluntary Organizations. Our editorial policy is to see that the journal serves the profession by publishing significant new scholarly research in Commerce & Management discipline areas that are of the highest quality standards.


The basic aim of this journal is to provide platform for the researcher, innovators, scholars and students to share their research through worldwide with us. We promote research in Commerce and Management and the advancement of knowledge and understanding. This journal will provide a quality readable and valuable addition to the knowledge, this will serve as resources for researchers along with to provide support to the scholars to enable them to undertake and disseminate their research and to help them for development of their own skills of reasoning and understanding. It is a peer-reviewed journal aspiring to publish high quality of applied and original research work. The preference will be given to the research papers and articles which contains advance research concepts which will be helpful to the society.


The Primax International Journal of Commerce and Management Research which is cross boundaries between different faculties. This journal is publishing research work in Commerce, Management, HR, Finance and Marketing.

Area Coverage

Commerce & Management

PRIMAXIJCMR covers the diverse areas of Management such as Marketing, International Business, Human Resource Management (HRM),Office Administration/Management, Operations Research, Operations Management, Organizational Behavior and Theory, Banking & Finance, Marketing, Operation & supply chain management, Management information system, Entrepreneurship, Strategic Management, Organizational Development, Production/Operations, Purchasing/Materials Management, Policy making, Technology/Innovation, Tourism and Hospitality, Leisure, Transportation/Physical Distribution, Rural/agricultural Management, Knowledge Management, Business Ethics, Banking & Finance, Insurance and Risk Management Corporate Governance, Corporate Social Responsibility and all Commerce and Management allied topics also covered.

Authors are invited to submit their research paper in the area of commerce and management. The research paper will be published upon successful review and authors will be awarded certificate of excellence for their publication. All issues of the journal are available for open access and in print.