Director Message…

Prof. T. Rajeswari., M.Sc.,M.A(Eng.).,M.B.A.,M.A(Soc).
CEO & Founder of Primax Foundation
Primax Commerce and Management Research Academy,
Primax Publication,
Bangalore, Karnataka. ph:08971725451
Email :

Dear All
Greetings to one and all……..

Since several years I was aspiring to reach all my colleagues of Commerce and Management fraternity through print and social media. This journal “Primax International journal of Commerce and Management Research” is reflection of this yearning desire.

I am aware “Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skilful execution”. My colleagues are with me as “pillars of strength” resonating the same values.

I seek your help in this pursuit of excellence by the contribution of excellence articles stimulating innovative ideas for dynamic market needs, which is powered by speed and quality concepts. I reassure you, I keep in mind the great words of our former president of India A.P.J. Abdul Kalam “As a citizen of India, Armed with Knowledge, Technical expertise, and above all a great sense of patriotism, we must realize that small aim is a crime”.

Primax International journal of Commerce and Management Research not only aims to encourage the qualitative research work but also it is felt that the extent of contribution by the Management Academicians and Institution is highly imperative at this juncture than any other discipline.

Authors have the liberty to extend valuable contributions in their specialized areas in a broader spectrum. The contribution shall be from transitions and challenges in areas such as Marketing, Finance, Human Resource, Logistics and Supply Chain, Event Management, Product, Production and Operation Management, Consumer Buying Behavior, Talent Management, Knowledge Management, Best practices of notable Corporate Houses and Businesses. We welcome reviews on books, blogs, case studies, research papers, working papers and so forth to express that you intend to communicate. Your suggestion will help for further enrichment of the journal to stand ahead of the rest. It is best assured it will maintain its quality and timely presentation of the authors that shall be shared by all. “Please enrich me not to give a fish to eat but teach to catch a fish”, your stimulating contribution is the diet for this journal.

I once again thank all my colleagues, well-wishers, friends and above all God almighty who stood by me from concept to commissioning of this journal.

Wish you all a grand success!
With Regards

 Prof. T.Rajeswari.,M.Sc.,M.A(Eng.).,M.B.A.,M.A(Soc)

Managing Editor- PIJCMR.