Print ISSN : 2321-3604
Online ISSN: 2321-3612
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PRIMAX INTERNATIONAL JOURNAL
OF COMMERCE AND MANAGEMENT RESEARCH

International Peer Reviewed | Open Access | A Quarterly Publishing Journal

Archive Issues

PRIMAX IJCMR VOLUME NO.8, ISSUE NO. 3, OCTOBER- DECEMBER 2020

Sep 1, 2020


 A study of Government Aided Minority Educational Institutions:Provision, Protection & Perversion

 Dr. B.S.Selvakumar, Assistant Professor & HOD, Department of Political Science, Voorhees College,Vellore.

 DOI : 10.46528/PIJCMR.2020.V08I02.392-407

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The Rights to Education is a Human Rights and is provided as a fundamental rightinArticle -21 A of the Indian Constitution. The right to Education Act of Parliament of India enacted on 4 august 2009, underlines the right to free and compulsory education to every child between the ages of 6 to 14 years. The State as such has the obligation to provide Education. As Government alone cannot bear the burden of Education the voluntary sector is profitably associated in the task of educating the masses. Article 30 provides of the Indian Constitution provides that the minority community, the right to establish and administer educational Institutions of its choice. In this context the Minority Institutionshave been playing a significant role.Nevertheless, Over the years the Minority Educational Institutions, especially Aided minority Educational Institutions have undergone an obivious change in their objective and management. Thus, perversion is observed and the higher judiciary namely the High Courts and Supreme Courts have been resorted to provide the anti-dote through their judgments in relevant cases. These Judgments regulate and affirm the Minority Institutions obligations Key Words: Human Rights, Constitution, Education, Minority Institution, Judiciary, Perversion.





Sep 16, 2020


 Comparative Analysis of MGNREGA Performance of Karnataka and Tamil Nadu

 Dr. Siddappa Assistant Professor, Department of Studies in Commerce Vijayanagara Sri Krishnadevaraya University, Ballari, Karnataka

 DOI : 10.17605/OSF.IO/3UFK4

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India is the land of villages and that villages are depending on agriculture for their daily bread. Agriculture alone cannot provide job in all the seasons, even it provides sometimes they cannot get proper reward for their hard sweat. It leads increase in poverty and unemployment and these problems impact on the standard of living of people and future of the farmers’ children. In order to provide the social security to the rural Indians the Government of India was introduced Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) in 2005. Now in all the states and Union Territories of India Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) has been implemented to provide social security. Through this study an effort has been made to compare the performance of MGNREGA between Karnataka and Tamil Nadu states. Key Words: Highlights, Progress of MGNREGA, Works under MGNREGA, Financial Progress.





Sep 16, 2020


 Normality of Stock return distribution in the BRICS

 Dr. Venkatesh. R, Professor, CIMS, Bangalore & Dr. Rajesha. S , Associate Professor, CIMS, Bangalore

 DOI : 10.17605/OSF.IO/KET2W

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Computerized performance monitoring system (CPM), is a software system, which keeps track of performance of an employee. It is capable of keeping track of work assigned, counting the number of work units completed by employees, time taken, recording the idle time of employees, calculated the error rate, task starting time and ending time, even employee key strike rate also can be monitored and recorded. That is the power of technology. It can track all the activities of an employee inside the company and provide feedback to all concerned authorities. This system of procuring and transmitting information of work force of an organisation in digitalized form is called as electronic human resource management. E-HRM deals and stores data with respect to selection, recruitment of employees, training, their payroll, performance appraisal of individual worker, absenteeism, periodical orientation of employees and induction into different work profiles etc. Therefore, E-HRM can be summerised as allocating human resource functions and enabling the management and employers to access these functions through intranet or other web technology routes. It is observed that electronic human resource management has grown in the recent past to a greater heights and has became more ingrained in business culture in the present scenario. These changes will become more evident, but they yet to be marked to a significant degree. Another important expression of E-HRM system is its ability to provide feedback about the performance about an employee. Key words: Electronic, Digitization of data, Human Resource, Performance tracking.





Sep 16, 2020


 Normality of Stock return distribution in the BRICS

 Dr Sanjeet Sharma, Assistant Professor, UCBS, Himachal Pradesh University Shimla, Himachal Pradesh, India

 DOI : 10.17605/OSF.IO/36HTR

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The present study has been conducted to test the normality assumption for the behaviour of market returns in the BRICS stock markets. The study has been conducted on daily market returns for the period of 1st April 2011 to 31st March 2019. The stock return normality has been examined using skewness, kurtosis, Shapiro-Wilk, Jarque-Bera and Kolmogorov-Smirnow test. The study has also made an important attempt for testing the normality assumption for market returns over the longer periods, considering specifically blocks of 5, 20, 60, and 120 consecutive market days between 2011 and 2019. Based on the analysis, it can be said that for shorter return periods the empirical distribu¬tions of all the countries departed from a normal distribu¬tion and reflected asymmetric behaviour. As far as intermediate return periods are concerned some tests rejected of the normality assumption, and others accepted. But for a lengthier period, none of the tests rejected the assumption of normality for any country. Thus, it has been observed that the behaviour of the returns approaches a normal distribution as the length of time increases. This suggests that investors should not rely on the normality of returns assumption while evaluating risk for daily market returns and shorter return periods. However, assumption normality of returns may be valid for longer return periods. Key words: BRICS, intermediate return, market returns





Sep 16, 2020


 9box Grid as A HR Analytical Tool to Nurture A Dynamic Work Culture

 Dr. Malathi Selvakkumar, Principal – Collegiate Education, Aachi Educational and Research Foundation, Chennai, India

 DOI : 10.17605/OSF.IO/7DHQF

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HR Analytics also called as people analytics/ talent analytics/ workforce analytics has come as a one-stop solution to the aid of the HR personnel, and enables them to gain meaningful insights about workforce effectiveness in nurturing a dynamic work culture. HR has now begun to don a kaleidoscopic role to match the growing trend of job seekers constantly on the lookout for potential opportunities while employed. HR thus not only induces employee engagement and loyalty, but contributing in creating a pulsating work culture. The 9 box grid is a popular talent management tool that attempts to correlate employees’ growth potential and their performance, and plot the same to categorise them on this basis. This is done in three stages and the employee categories have been explained in detail, based on their characteristics. The types of employees range from bad hires that are least desirable if they do not get aligned to the company’s culture and practices; to the star performer who has all the makings of a true leader. If he is mentored effectively, the star employee can soon take over the reins of the organisation in the near future. The employee performance largely depends on the nature of the prevalent culture that is closely monitored using this grid analysis. Key words: organisation, employee, potential, performance, culture, employee engagement, talent management





Sep 30, 2020


 Digitalization Impact on Banking Sector

 Ashwini Basavaraju - Research Scholar, Dayananda Sagar University,Bangalore, Karnataka, India
Rashmi.S- Research Scholar, Dayananda Sagar University, Bangalore, Karnataka, India

 DOI : 10.17605/OSF.IO/YKXV2

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Digital India is the most important initiative undertaken by our honourable Prime Minister Mr.Narendra Modi which has remodels India into a digitally empowered society. Digitalization is the procedure of altering information into digital method with the assistance of technology. These initiatives have changed the working pattern of banking sector. Digitalization is not a preference to finance trade, rather it is predictable as each sector has implemented and there is no exception to banking industry. So Digitalization is accepted by our banking sector and has been successfully implemented. With this journey of digitalization, the banking industry undergoes both positive and negative impact. In this study an attempt has been made to identify how the digital banking has influence on rural sector. Keywords: Digital Transformation, E-Governance, rural sector, Mobile banking, Cashless transactions.





Sep 30, 2020


 Growth & Success of Social Media Marketing

 Dr. Amit Verma, Assistant Professor, Department of Commerce, Kalicharan PG College, Lucknow, Uttar Pradesh, India

 DOI : 10.17605/OSF.IO/B47ZH

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Today Social Media is a platform used for marketing of products and services, through social media marketers can reach the customers, sell their products and finally connect to them for conveying updated information. The basic motto of the manufacturer is to make a brand image of their enterprises, enhance more prospective customers by utilizing the platform of social media. Indian market is today changing at faster pace day by day and marketers are making communication with the consumers by the means of Internet. These days in the era of COVID 19 pandemic where people are forced to stay at home due to Corona Virus and they are spending more time on social media like WhatsApp, facebook and on other social media, this advantage is taken by most of the manufacturers and they are selling their products on Internet and also their products are available on the various social media websites, this way they are making their market as a digital market rather than going for the traditional markets. In India nowadays people spend their time on social media which becomes a plus point for marketers and it is growing day by day at higher speed which changed the whole game of traditional Indian Market and it resulted in the form of online products provided by the Marketers through social media. By adopting the platform of Social Media, it becomes the way to gain a success in the Consumer Market. This paper is an attempt to focus on factors which affect the growth and success marketing of Social Media before COVID 19 pandemic. Keywords: Social Media, Marketing, Marketers, Digital Market, Customers, Internet.





Sep 30, 2020


 Entrepreneurs: Achieving Sustainable Development Goal of Education Through Social Entrepreneurship

  Dr. Ketan Vira, Dean & Associate Professor, GNVS Institute of Management, Sion-Koliwada, Mumbai, India.

 DOI : 10.17605/OSF.IO/B47ZH

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Increasing awareness towards social issues as well as the spirit of entrepreneurship has opened up multiple areas where social reforms can be seen. Further to this study Sustainable Development Goals (SDGs) adopted by India calls for the action in one area which will have an effect in all the other areas. The light of the same promoting social entrepreneurship will result in achieving these goals by 2030. The study focuses on one of the SDGs i.e. Quality education by developing a model where the social entrepreneur can play a central role in achieving inclusiveness. Keywords: Social Entrepreneurship, Edupreneurs, Education.





Sep 30, 2020


 Reaction of Stock Market to Bank Merger and Acquisition Announcements in India

  Dr.K.Karthikeyan, Associate Professor of Commerce, Vivekananda College, Thiruvedakam, Madurai, Tamil Nadu, India.
V.Hema, Guest Lecturer, Government Arts and Science College, Theni, Tamil Nadu, India.

 DOI : 10.17605/OSF.IO/FX9AU

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The present study has intended to measure stock market relation and reaction to merger and acquisition announcements in banking sector of India. Stock market becomes instrumental and influential in all corporate events. The information contents of such market in the announcements have enforced significant impact on the shares of companies. Investors in stock market have achieved handsome return all around the globe during the past three decades as per the corporate events. The study has initiated to measure the stock market reaction to merger and acquisition announcement in the banking sector in India. Further, the study has intended to predict the strategies found in merger and acquisition announcement so as to outperform the stock market. The study is constructed with the sample of 10 banking merger in India and the banks should be listed in National Stock Exchange of India. Findings have indicated that investors achieve better gain from merger and acquisition announcement. Shareholders earned low level of return during the event window of 21 days prior to and 21 days after the merger and acquisition announcement. However, the merger and acquisition ensure returns in both pre and post merger period. During the 43-day window period, investors have earned only 2.92 percent of stock value. Investors can attain substantial ACAR of 4.18% if the shares of the acquiring bank are purchased five days prior to the announcement day. Key Words: Banks, Abnormal Returns, Cumulative Abnormal Returns, Merger and Acquisition, Pre and Post Announcement.





Sep 30, 2020


 Consumer Preference and Buying Pattern in Rural Markets
(A Study with Reference to Fast Moving Consumable Goods in Villupuram District)

  Dr.K.Krishnakumar, Associate Professor and Head, Department of Commerce, Periyar University, Salem, Tamil Nadu, India.
V. Subasini, Research Scholar (part time), Department of Commerce, Periyar University, Salem, Tamil Nadu, India.

 DOI : 10.17605/OSF.IO/7DQSH

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The rural market is one of the growing concepts in current scenario. It is stimulating buying pattern of village people. Gandhi’s saying village is the backbone of our country so, villages are developed all are developed that’s why FMCG to acting as a bridge between rural people as well as a rural marketing. The rural people are preferred branded products based upon our economic situations. The banking and microfinance, and self-help groups also helping the rural people in their financial background so, the rural people prefer all types of branded products and their buying pattern also entirely different from literature and illiterate people. This paper explores consumer preference and buying patterns through rural market in Villupuram district. Key words: Consumer preference, buying behavior, rural marketing, preferable goods, factors affecting consumer preference, FMCG, etc.





Sep 30, 2020


 Analysis of various constructs of Employee Engagement: A Literature Review Study

 Komal Bhardwaj, Research Scholar, GD Goenka University, Gurugram, India.
Dr.SumairaJan, Assistant Professor, GD Goenka University, Gurugram, India

 DOI : 10.17605/OSF.IO/BP8XG

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Employees are the most important resource for any organisation, the more important point is that where engaged employees are assets for an organisation while unengaged employees prove to be a burden or liability for it. So Employee Engagement is playing an important role from last 30 or more years in dealing with HR issues. The main objective is to study the concept of Employee engagement in detail and also discuss factors that are affected by engagement and that through which engagement is affected. The researcher will identify various components of Employee Engagement and its importance for the organisation. Benefits of engagement are also discussed. The methodology use by the author is qualitative and various secondary sources of collecting data like papers from various Journals are collected and only selected papers are used for collecting information. The major findings is engagement of employees results in better growth , prosperity of the organisation and engaged employees are more satisfied, healthy and productive employees. Keywords: Employee Engagement, Employee Performance, Employee.





Sep 30, 2020


 A Study on Social Entrepreneurship in India

 Sruthi.S, Dept of Commerce (PG), University Of Kerala, Kariyavattom Campus, Kerala, India

 DOI : 10.17605/OSF.IO/PW7AE

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Social entrepreneurship in India and around the world has become the buzz word. Individuals have discovered this idea of generosity somewhat charming in nature. It has the best blend of social assistance and business enterprise; this mix makes it generally alluring thus one of a kind in nature. Generally business enterprise is identified with financial exercises and being savagely benefits making and overlooking social advantages or cultural prosperity. In the current time of substantial industrialization also, monetary development, cultural increases have reclaimed seat or indeed, even out of the sight all around the globe, including India, with the idea of social enterprise ascending in India and around the globe has helped in serving the general public in additional significant way than any time in recent memory alongside living the soul of business with its fullest. Social business isn’t a more up to date idea yet the situating of the idea has ascended higher than ever as of late. As the meaning of social business enterprise itself explains that its fine blends of business enterprise and cultural increases. In later times, the idea has taken new personalities and shapes, and has been acknowledged among more extensive regions. A portion of the conspicuous associations in India has acknowledged this type of working together also, molded the general public in a positive way. This research paper primarily aims to study about various Social Entrepreneurship Models and the challenges faced by Social Entrepreneurs. The source of data for this study is collected from various secondary sources such as journals, articles, websites, magazines, etc. Keywords: Social entrepreneurship, Social Innovation, Integrated Growth, Social issues





Sep 30, 2020


 An Empirical Assessment of Quantitative factors determining Dividend Policies of Listed Firms in India

  Dr C.S. Sharma, Associate Professor, Shri Ram College of Commerce,New Delhi, India
Preeti Bansal Maharaja Agrasen Institute of Management Studies, New Delhi, India.

 DOI : 10.17605/OSF.IO/VPR9U

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The present study analysed the quantitative factors that determine the dividend policy of all BSE firms listed in India. The analysis is based on 2,845 BSE listed firms for a period ranging from 1992 to 2018. Panel regression has been employed to assess the relationship between dividend policy and quantitative factors. A few variables were identified from past studies such as profitability, leverage, liquidity, free cash flows, firm age and size as determinants of dividend policy. The results of the panel data regression exhibit that firm liquidity, firm age and firm profitability are significant factors which affect dividend policy for firms listed in India. Keywords: Dividend, BSE listed firms, Panel Regression, India.

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