Print ISSN : 2321-3604
Online ISSN: 2321-3612
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PRIMAX INTERNATIONAL JOURNAL
OF COMMERCE AND MANAGEMENT RESEARCH

International Peer Reviewed | Open Access | A Quarterly Publishing Journal

Archive Issues

January 25,2021

Page No.01-15



 

Relationship Between Job Satisfaction and Performance of Academics: an Empirical Analysis
of Public Institutions in Tamil Nadu Province (India)

Dr. A. Ravichandran, Associate Professor, Satyawati College (Evening), (University of Delhi), Delhi, India.

 DOI : 10.17605/OSF.IO/52D8X

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Positive attitude of academic employee is essential for society’s development and it would happen when a faculty member is satisfied in his/her job. This paper is an effort to investigate the relationship between job satisfaction and performance of academic employees in public funded arts and science colleges in Tamil Nadu Province (TNP), India. Based on a survey conducted from 201 respondents and applying Pearson correlation test, the empirical result from the data analysis indicates clearly that the level of job satisfaction have strong and positive correlation with overall performance of faculty members. However, some of the factors in job satisfaction have not significantly related with performance of the faculty members. Considering the significant contributions of academics for the development of students, institutions, society and overall development of the country, the policy makers, and regulatory bodies should make appropriate measure to enhance the level of job satisfaction in the workplace which would lead to attract higher performing and more committed academic employees in the higher educational sector. Keywords: Job Satisfaction Level, Performance, Public Funded Institutions, and Academic Employees. .


January 25,2021

Page No.16-25



 

Financial Analysis of Construction Company in Kochi

Dr.Ajitha.H, Assistant Professor, BBA department, St. Albert’s College (Autonomous), Kochi, Kerala, India.

Akila Lal, Assistant Professor and HOD, St. Albert’s College (Autonomous), Kerala, India.

 DOI : 10.17605/OSF.IO/YBGDZ

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Construction industry plays a crucial role in shaping the economy of a nation. Construction industry in India has undergone sea changes in the last few decades. This research facilitates to examine the financial position and different financial factors of the company and helps to predict the expected future outcome using past and present performance. The main objectives of the study was to find the relation between the Expenses and Profit on Short term and Long term debt of a construction company and to identify whether the organization is under financial distress and give necessary recommendation for easing the same. It was found from the study that there exists negative correlation between short term debt and net profit, short term debt and financial cost, long term debt and net profit. There exists positive correlation between long term debt and financial cost of the company. Keywords: Construction Company, short term debt, long term debt, financial distress.


January 25,2021

Page No.26-34



 

Influence of Online Portals in Supporting Student Education

Dr.M.Vidya, Assistant Professor, Department of Management Science, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India.

 DOI : 10.17605/OSF.IO/JAUWT

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The traditional higher education system is mere an entry ticket for the white collar jobs in companies. The digital period has emerged and the basic of teaching has been shifted to online learning platforms with classrooms on mobile. Online courses have facilitated the students working in full time and obtaining degree in online. The Massive Open Online Courses (MOOC) supported to make a smart study within a minimum span of time with instant knowledge replacing the traditional classrooms and institutional infrastructures. Online portals seals to be a vital aspect of Educational Revolution. MOOC’s include certain credit point to specific programmes which grab the attention of the students. It is a global platform that provides education to international or diverse audience. Different courses, flexible timings, quality and timely follow up created the student to opt courses online. This study helps to assess the impact of MOOC’s on Higher Education targeting the students of different colleges through survey in Coimbatore district. The study discusses the opinion of the respondents towards the basic details courses offered, contents, quality of the course, types of assignments, the rankings, the job opportunities after the course, factors that favours and those that hinders the individual to study online and offline (traditional). A well designed schedule is framed after reviewing the literature and convenience sampling was used and applications of different tools know the level of correlation and association between the variables.Key words – MOOC, infrastructure, traditional system.


January 25,2021

Page No.35-45



 

Contribution Towards Personal and Social Causes Using Donation-Based Crowdfunding Platforms
Working in India

Meghana C, Research Scholar, Dayananda Sagar University, Bengaluru, Karnataka, India

Ashwini Basavaraju, Research Scholar, Dayananda Sagar University, Bengaluru, Karnataka, India.

Rashmi S, Research Scholar, Dayananda Sagar University, Bengaluru, Karnataka, India

 DOI : 10.17605/OSF.IO/3TYHP

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CSR activities and donation-based Crowdfunding is emerging trends and generates financial needs. In simple both are the same coin with different faces which generates financial funds to achieve the target at a specified time towards the social and economic welfare of the society through raising the funds through the Indian based platforms is more competitive and challenging. CSR will create a wide range of opportunities to generate funds through the large number across the country using crowdfunding as sources in another way, crowdfunding can be used to create a micro fund many personal and social causes and different activities with a company’s CSR goals. The study aims at knowing the relationship among fundraisers through a donation-based model in crowdfunding using Indian based platforms that have the potential to become CSR activities. Lesser the minimum contribution more the success rate, so it is advisable to minimize the minimum contribution level so many contributors can contribute towards the campaigns. It can helps the needy people which as social and economic impact towards the Indian economy.Keywords: Contribution, Donation-Based Crowdfunding, Indian platforms, personal and social causes .


January 25,2021

Page No.46-56



 

A Study on Influence of Digital Marketing on Customer Purchase Decision In Chennai

Dr. N. Panchanatham, Vice – Chancellor, Tamil Nadu Teachers Education University, Chennai, Tamil Nadu, India

RM. Sivagama Sundari, Assistant Professor & Research Scholar, Meenakshi College of Engineering, Chennai, Tamil Nadu, India.

 DOI : 10.17605/OSF.IO/B8VD2

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Digital marketing is used in order to reach the desired target market via some of the following channels like social media, websites, multimedia advertising, online search engine advertisement, E-marketing, interactive marketing. The aim of the study is to identify the various factors of digital marketing influencing the customer purchase decision and the impact of digital marketing on customer purchase decisions. The study is carried out through survey from 204 respondents. The study is analysed using various statistical tools such as chi-Squared test, Correlation, two-way annova. The findings revealed that the purchase decisions are influenced by the information and advertisements given in digital marketing. The study is conducted in a particular geographical region within Chennai city and this can be considered as a limitation to evaluate the purchase decision of all customers of various geographical regions. As the world is moving towards the digital era, digital marketing plays an important role in increasing the sales of products and services. So the current study made an endeavour to understand the influences of digital marketing on customer purchase decisions. This study will be very helpful for the companies to understand the importance of digital marketing with respect to the customer purchase decisions.Key Words: Digital Marketing, Consumers Purchase decision, digital channel, digital media.


March 25,2021

Page No.57-65



 

Visitor’s Satisfaction at Heritage Museums in Kerala

Dr. Ambily C R, Assistant Professor & HoD, Department of Commerce, St. Stephen’s College, Pathanapuram.

Dr. Madhusoodanan Kartha N V, Assistant Professor, PG & Research Department of Commerce, Panampilly Memorial Government College, Chalakudy

 DOI : 10.17605/OSF.IO/32UVE

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Present day concerns over the disconnection with the past affect people’s sense of security and identity. By developing a collective longing for the past is inevitable for the people to consolidate a sense of security and belonging. Here comes the role of heritage as an ‘island of security’ that people can depend and enjoy to amidst the economic crisis of contemporary society. There must be close cooperation between museums and tourism in order to encourage and enhance national and local economies. Traditional museums focused mainly on collecting and conserving essential educational repositories but contemporary museums have diversified their social and cultural functions and remit services and also broaden their collections. Museum visitors now expect to achieve a quality experience rather than mere education, exhibitions and display but also in the form of interpretation and other services including catering and retailing in museums. The present study examines the visitor’s satisfaction on various facilities and services at the museums and it also examined the difficulties of them during their visit to the museums.Key Words: Heritage museums. Museums, Tourism..


March 23,2021

Page No.66-79



 

Impact of Fair Value Measurement on Profitability of Nifty Refinery CPSEs During 2011-12 To
2018-19

Dr. K. Savita, Associate Professor, BEL First Grade College, Bangalore, Karnataka, India.

V. Usha Kiran, Department of Commerce, Osmania University, Hyderabad, India

 DOI : 10.17605/OSF.IO/EZQ6C

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Globalization has brought in changes in reporting of financial statements world-wide. World has become a global village. International Financial Reporting Standards (IFRS) are adopted for better understanding of trade and commerce. To be in tune with the international financial reporting system India has made it mandatory to follow IFRS with effect from accounting year 1st April, 2016. Fair Vale Measurement is applied as IFRS 13/IND AS 113 where in the fair value is considered as which would be received on sale of an asset or transfer of a liability in an orderly transaction at the measurement date . Nifty companies were considered for implementation of IFRS in the first phase by converting their balance sheet as on 1st April, 2011 under Group - A . The present paper is an attempt to study the changes in reporting of financial statements and its impact on profitability of Nifty refinery Central Public Sector Enterprises (CPSEs).Key Words: IFRS, Nifty, Refinery, CPSEs.


March 25,2021

Page No.80-90



 

Impact of Socio-Economic Factors and Perception of Women on Physical Abuse by their
Husbands: An Outrageous Revelation

Dr. S. Sankara Muthu Kumar, Assistant Professor, Commercial Studies Division, Bahrain Training Institute, Ministry of Education, Kingdom of Bahrain

 DOI : 10.17605/OSF.IO/7YC3B

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Domestic violence against women prevails across globe due to many social, cultural, economic, and psychological factors. The present attempts to rank the countries based on the women’s opinion about their husbands’ justification in beating them for variety of domestic reasons. This study also attempts to gauge the relationship between socio-economic factors and women’s perception on domestic violence. The results of the study shows that African women perceive that their husbands are justified in beating them when they burn the food, refuses sex, argues, goes out without telling and neglects the children. In the country ranking, almost 6 - 7 African countries are on top 10 countries where women accept their husband’s beating. The study also revealed that the socio-economic factors such as GDP percapita, gross savings as % of GDP and contributing female family workers as % of female employment are negatively correlated with the women’ perception on domestic violence. Key Words: Domestic Violence, Socioeconomic Factors, Physical Abuse .


March 25,2021

Page No.91-103



 

Corporate Social Responsibility of BHEL In Tiruchirappalli District.

Dr. S. Savarimuthu, Assistant Professor in Commerce, National College, Tiruchirappalli, Tamil Nadu, India.

 DOI : 10.17605/OSF.IO/5RK89

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Corporate social responsibility is one of the responsibility concept in all over the developed business enterprises. Now-a-days the government of India regulate the business aspect to contribute some of the CSR activities in all over the country. It is divided into the Navaratna status companies and Navaratna status companies. In this type of business forums to full fill the CSR activity throughout underdeveloped villages. In Bharat Heavy Electrical Limited (BHEL) is one of the famous business venture in Tiruchirappalli district, it is contributed some of the csr activities between these district people. In particularly in this company to provide village well wisher activities and running schools, hospitals, and other service sectors to very successfully running under the CSR activities in Tiruchirappalli district. In this paper will explain the corporate social responsibility of BHEL in Tiruchirappalli district. Keywords: CSR, Navaratna status, Maharatna status, Karmayog Rating, Social Responsibility, CSR Policy Statement .


March 25,2021

Page No.104-113



 

Difficulties Faced By The Urban And Rural Customers In Banking Services

Dr. Sachin Rajendra Suryawanshi, Assistant Professor, Department of Commerce, Dhananjayrao Gadgil College of Commerce, Satara, Maharashtra, India.

 DOI : 10.17605/OSF.IO/96JVX

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Banking is the lifeline of an Indian economy. Banking system is one of the backbone of the economy and best banking services in turn has become the tools of banking activities. The predicament of the banks in the developed countries owing to excessive leverage and lax regulatory system has time and again been compared with somewhat unscathed Indian Banking Sector. An attempt has been made to understand the general sentiment with regards to the performance, the challenges and the opportunities ahead for the Indian Banking Sector. E-banking which was playing a supportive role in banking, has come to the forefront with the ever-increasing challenges and requirements. E-banking to start with was a business enabler and now has become a business driver. The present study is based on both primary and secondary data in nature.. For this study 80 sample have been collected from Satara district of Rajastan areas only. Descriptive as well as Anova test have been used for data analysis and interpretation. This study is concluded that, Most of urban as well as rural customers are facing major banking problems in to use the different services on debit car4d, credit card, digital banking, mobile banking, fund transfer, etc of banking due to less of knowledge, outdated technology, no of proper training, technical bottlenecks, no electronically, less personal efficiency etc Therefore, it is recommended that banking sector should initiate the steps to create more awareness towards the uses of banking at grass root level. The banks should follow easy steps to install various types of softwares on different electronic gadgets as the exploration of baking will open more vistas for banking sector and different segment of customers an get benefits of this new age essential -financial banking services.Keywords: Banking Services, Urban & Rural Customers, Digital Banking, Mobile Banking.


October 17,2020

Page No.01-08



 

Role of State Bank of India in New Entrepreneurship and Customer awareness towards SBI Business Loans In
Srivilliputhur Taluk

Prabaharan.N, Full Time Research Scholar, PG & Research Department of Commerce, Pasumpon Muthuramalinga Thevar College, Sankarankovil, Tenkasi, Tamil Nadu, India.

 DOI : 17605/OSF.IO/3DBZX

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Entrepreneurship is the establishment of new-fangled venture particularly little ventures in order to appear the innovative ideas of the entrepreneurs. The growth otherwise establishment of small enterprises is the specific involvement of entrepreneurship in every economy of the world. Entrepreneurship firms contributed a big distribute of new jobs. It provides entry-level jobs so indispensable pelt training or gaining experience for unskilled workers. The small enterprises are the only sector that generates a great portion of total employment every year. State Bank of India is one of the largest funders of startups in India, providing funding to thousands of startups each year.SBI offers various loan to self-employed and businessmen intended for financing the expansion or working capital requirements of their business. This paper analysis this role of State Bank of India in new entrepreneur (both men and women) and examine the level of customer awareness towards SBI Business Loans in Srivilliputhur taluk Key.


October 30,2020

Page No.09-16



 

Impact of Covid-19 in Different Perspectives

Dr. V. Darling Selvi, Assistant Professor of Commerce, Research Department of Commerce, Rani Anna Government College for women, Tirunelveli, Tamil Nadu, India

D. Kalarani Full-time Research Scholar, Research Department of Commerce, Rani Anna Government College for Women Tirunelveli, Tamil Nadu, India.

 DOI : 10.17605/OSF.IO/AGHZP

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COVID-19 is a highly infectious respiratory disease caused by a new coronavirus. The disease was discovered in China in December 2019 and has since spread around the world. COVID is short for coronavirus disease. The number 19 refers to the fact that the disease was first detected in 2019.The technical name of the virus that causes COVID-19 is severe acute respiratory syndrome coronavirus 2, abbreviated as SARS-CoV-2. A sample of one hundred and thirty-eight persons was taken for study and the various Effect were evaluated with the help of a questionnaire. The tools used for analyses is SPSS version-20 software, for the interpretation of data. The study has been conducted among 138 sample respondents who are residing at Tirunelveli District. The data were processed and analysed through SPSS and the statistical tools applied here are ANOVA test and t test. It is noted from the analysis that the impact is apparent on the basis of residential status and not on the basis of gender and occupation. This may be due to the immobility of the people due to lockdown formalities and regularities. Among the chosen factors, though the COVID 19 affect people in different forms, Financial Impact is highly felt and the attainment of basic needs is not a big concern as far as the sample group is concerned. Hence finding and getting means and ways of improving employment opportunities will help the people to get rid of the financial difficulties. Keywords: Covid-19, Financial, Gender, Impact, Individual, Occupation, Residential.


October 30,2020

Page No.17-34



 

How Climate Change Affects the Livelihood of Rural Households? An Exploratory Study.

Dr.R.Dayanandan, Professor, College of Business & Economics Hawassa University, Hawassa, SNNPR, Ethiopia

 DOI : 10.17605/OSF.IO/S7XN8

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Ethiopia is one of the least developed countries in the world and affected by climatic extremes such as floods and droughts. Such events are having a negative impact on livelihoods, especially poor. The main focus of this paper is to assess the effects of climate change on rural households’ livelihood particularly to assess the pattern of rainfall and temperature for three decades, to identify the factors determine the livelihood and to assess the coping strategies used by rural households. To achieve the objectives, relevant data were collected from 100 rural households from three sample villages identified through stratified sampling technique based on the agro-ecologic condition. The collected data were analysed using descriptive and inferential statistics through SPSS (version 23). The findings reveal that some elements of climate (temperature and rainfall) show inter annual and seasonal variability with increasing trend. The main source of income of the respondents is rain fed agriculture (62%) which is being adversely affected by unpredictable and decreasing rainfall, flood and high temperature etc. Al so women, children, elders, poor and landless were most vulnerable to the climate change. In response to this, farmers are practicing long aged coping mechanisms and adaptation strategies along with government interventions. It is recommended that increasing awareness among farmers on method of using agricultural technologies, restoring the degraded land, facilitating access to credit, diversifying source of income, building the capacity of farmers & encouraging community based adaptation strategies as the main livelihood enhancement approaches. Key words: Climate change, Livelihood, Coping mechanisms, Adaptation strategies.


October 30,2020

Page No.35-47



 

A Study on Impact of Covid-19 on Individual Investor Perception and Decision Making.

Vaishali Khandelwal, Research Scholar Faculty of Management Studies, MLSU, Udaipur

 DOI : 10.17605/OSF.IO/7C89B

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Nowadays Corona virus issues have become major concerns for the entire world and it is being discussed at the national, international level widely. Almost every nation and their economies have affected very harshly by this. The outbreak of the pandemic named Corona Virus has emerged as the most unpleasant and unpredicted shock for Indian economy also. The economy of India was already struggling to do better when Covid-19 struck it. The regularly deteriorating condition of the country called a nationwide lockdown of 21 days which was even increased till 3rd of May. This decision has hurt every aspect of the economy from disrupting manufacturing to demand supply curve, from dismissing transportations to customers in the markets. The financial market of the country is disturbed highly by this and it has also affected the investor’s sentiments. The situation caused by Covid-19 has impacted the way of making decisions by the Investors regarding their investments at least for the short term as no one is untouched by corona as of now. In this paper the researcher will discuss the changes came into Investor’s behavior due to Covid-19. The study will try to understand the sudden became perception of the investors and their practices in order to protect their investments. The research also investigates the level of awareness among investors regarding various investment options and the current status with the help of a structured questionnaire. Investor’s attitudes and preferences tried to be studied. Keywords: Covid-19, Economy, Investor attitude, Investment Decisions..


November 25,2020

Page No.48-62



 

A study on challenges of MSMEs in availing finance for the sustainability of MSMEs: an empirical analysis in the
state of Andhra Pradesh

Dr. Abdul Basheer Ahamad Beg, Assistant Professor, NRI Institute of Technology, Medikondur, Guntur, Andhra Pradesh India

 DOI : 10.17605/OSF.IO/3DBZX

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Micro, small, and medium-sized enterprises (MSMEs) have gained increased attention in India in recent times, considering their strategic importance to the economy and the country. MSMEs play an important role in generating employment—48.8 million MSMEs in the country provide employment to 111.4 million people. MSMEs in the manufacturing sector alone produce more than 6,000 products and contribute 7.7% of the GDP of the country. Similarly, MSMEs in the services sector contribute 27.4% of the country’s GDP. In spite of their contribution, MSMEs in India face several challenges. Finally, studies on MSMEs have identified the importance of the availability of sources of finance and the accessibility to these sources as the most crucial factors to promote growth of MSMEs in developing economies. Without any dispute we may consider that MSME are one of the key drivers behind the high growth rate of Indian economy. As the current global economic development rate is 3.40% to 3.80% whereas the India’s growth rate is considered to be 7.80% (Department of Commerce; Gov of India). Though this sector is flourishing till the date the banks are lending only 16% to the MSME sector in India. It is required to understand much about the existing financial barriers to the MSMEs. Hence, this research thrown a light to understand the basic financial problems of the Indian MSME sectors. Furthermore, the study also focused to know the MSME entrepreneurs perceptions towards the various challenges faced by them while availing the finance facility from the different organizations. Key words: MSMEs, GDP, Economy, High cost credit, NBFCs..


November 25,2020

Page No.63-72



 

Consumer perceived problems on using food wallet an empirical study on food allowance business in Bangalore city

Dr.R.Kavitha, Assistant Professor, Department of Commerce, Periyar University, Salem, Tamil Nadu, India

R.Rajeswari, Research Scholar, Department of Commerce, Periyar University, Salem, Tamil Nadu, India

 DOI : 10.17605/OSF.IO/EW5QN

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Mobile wallets have changed the landscape of cashless payments in India; it has penetrated every payment transaction in daily, day to day life. Food allowance space was the one area where it is digitalized through the introduction Food wallets after RBI mandate to move into digital platform. Food wallet benefits the tax paying consumer by exempting the food allowance paid by the companies. Food wallets companies has moved into B2B space by tying-up with the corporates company offering complete digital platform to transfer the food allowance money and payments for the foods in the cafeterias and restaurants there by improving the employee satisfaction and moving away from hazels of paper coupon’s. Though adoption rate of food wallets are moving at rapid speed, there are many problems faced by the consumer using the new platform and this paper mainly analyses the problems and suggests the possible suggestions to improve the adoption. This paper has used the frequency distribution method and Friedman Test factor analysis to find the out the most import factor that causes the problem to the consumer using food wallet. Primary data was collected from 52 respondents and data was analysed and concluded. This paper suggests the possible solutions to Government and Food wallets providers to improve the adoption of food wallets and making policy decisions in the food allowance space. Keywords: Mobile wallet, food wallet, Perceived problems, Food allowance space..


November 25,2020

Page No.73-85



 

A study on impact of Covid-19 pandemic period on teaching fraternity – with reference to online teaching

Prashanth Kumar C.P, Assistant Professor, Department of Commerce, East West College of Management,Bangalore, Karnataka, India.

Santhosh.V, Assistant Professor, Department of Commerce, Kristu Jayanti College,Narayanapura, Bangalore. Karnataka, India.

 DOI : 10.17605/OSF.IO/5F6RG

Abstract
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Education is plays a vital role in development of nation. Corona Virus which leads to take online classes during lockdown period. According to UGC instructions all universities and colleges are initiated to take online class during lookdown period. The present study is focus on impact of covid-19 pandemic period on teaching fraternity – with reference to online teaching. The present study is an analytical research, its objectives are, to know the effectiveness of online class, to understand the use of technological aids by faculty fraternity, students interaction and performance evaluation in online class, income level and lifestyle of teaching fraternity during lockdown period, to know impact of COVID-19 on students examination and management status. The data was collected from 30 respondents by asking structured open-ended questionnaires, Chi-Square statistical tool are used for data analysis. The questionnaires focused on family, designation, qualification, experience, income level of respondents. To reduce constraints of online teaching, presently number of online programme is nursing will continue with orientation programme for instructors transitioning into an online role. Number of mobile applications available to teach students in online, faculty members can conduct test and internals by objective type questions. The study concludes presently online teaching is become new trends in education fields and it’s having both advantages and disadvantages. Keywords: - COVID-19, Pandemic Period, Lockdown, Online Teaching, Teaching Fraternity, Teaching Aids..


November 25,2020

Page No.86-93



 

Impact of Stress and Time Management on Academic Research and Development

Dr. Yajnya D Nayak, Assistant Professor, Dept. of Commerce, Khallikote Autonomous College Berhampur, Odisha, India

Dr. Manas R Misra,Assistant Professor, Dept. of English, Gopalpur College, Berhampur, Ganjam,Odisha, India.

Aditya Prasad Sahoo,Research Scholar, KIIT University

 DOI : 10.17605/OSF.IO/TGAW4

Abstract
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Education is plays a vital role in development of nation. Corona Virus which leads to take online classes during lockdown period. According to UGC instructions all universities and colleges are initiated to take online class during lookdown period. The present study is focus on impact of covid-19 pandemic period on teaching fraternity – with reference to online teaching. The present study is an analytical research, its objectives are, to know the effectiveness of online class, to understand the use of technological aids by faculty fraternity, students interaction and performance evaluation in online class, income level and lifestyle of teaching fraternity during lockdown period, to know impact of COVID-19 on students examination and management status. The data was collected from 30 respondents by asking structured open-ended questionnaires, Chi-Square statistical tool are used for data analysis. The questionnaires focused on family, designation, qualification, experience, income level of respondents. To reduce constraints of online teaching, presently number of online programme is nursing will continue with orientation programme for instructors transitioning into an online role. Number of mobile applications available to teach students in online, faculty members can conduct test and internals by objective type questions. The study concludes presently online teaching is become new trends in education fields and it’s having both advantages and disadvantages. Keywords: - COVID-19, Pandemic Period, Lockdown, Online Teaching, Teaching Fraternity, Teaching Aids..


November 25,2020

Page No.94-99



 

Customer Preferences Towards Store Brands Purchase In Madurai City

Dr. K. Jeyakodi, Associate Professor and Head (Research Guide), Department of Commerce, Saraswathi Narayanan College, Madurai, Tamil Nadu, India

Deisy, Assistant Professor (Research Scholar), Department of Commerce, PasumponMuthuramalingaThevar College, Usilampatti, Madurai, Tamil Nadu, India

 DOI : 10.17605/OSF.IO/SQE2J

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In India, initially, most of the retailing industries were unorganized, however, with the change of tastes and preferences of the customers, these industries have gained thrust and are getting more popular and organized now-a-days. Customers taste and preference bring present retailing format in India like departmental stores, malls, supermarkets and speciality stores. Accordingly, the study has been made to know the customers’ preference towards departmental stores. Data for the study have been collected through issuing well-structured questionnaire to 150 customers in Madurai city by adopting convenience sampling technique. To analyse the data, Simple Percentage, Weighted Average and Garrett Ranking have been used. The result of the study indicates that majority of the customers visit department store with their family members to purchase and also compares price with other stores before making purchase. The study reveals that Shri Kannan Departmental Store is most preferred store in Madurai city. Well-located stores, good quality, accurate quantity, adequate number of sales persons, availability of trolley, free home delivery, credit card facility, wider choice of products, availability of seasonal goods and the like are some of the factors considered while selecting a departmental store. Keywords: Customers Preference, Shopping Behaviour, Departmental stores, Supermarket, Retailing Business..


November 25,2020

Page No.100-114



 

Performance Of Merged Nationalized Commercial Banks In India – A Comparative Analysis Of Pre- And Post-Merger

Dr. S. KulothungaPandian, Assistant Professor, Dept. of Commerce, SriKaliswari College (Autonomous),Sivakasi, Tamil Nadu, India

 DOI : 10.17605/OSF.IO/P4JBN

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The present study provides a comparative analysis of the performance of merged nationalized banks in India pre- and post-merger between the time period 2000 to 2010 on different parameters like net profit ratio, return on equity, return on assets, earnings per share, and profit per employee. The banks considered for the study included Bank of Baroda, State Bank of India, and IDBI Bank. With the help of paired t-test, it was found that there was a negative impact of the merger on net profit ratio, return on equity, and return on assets, while there was a positive impact of the merger on earnings per share, and profit per employee. Keywords: Banking Industry, Nationalized Commercial Banks, Merger, Long-term Profitability, Financial Performance.


November 25,2020

Page No.115-126



 

Management of Environmental Catastrophe for Tourism Business in Coastal Odisha, India

Dr. Soumendra Nath Biswas, Assistant Professor (Senior Scale),Indian Institute of Tourism and Travel Management, (An Autonomous Organisation of Ministry Tourism, Govt. of India), Dumduma, Bhubaneswar, Odisha, India

 DOI : 10.17605/OSF.IO/4968R

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Efforts have been made in this study to examine the various types of environmental catastrophe and their effect on Tourism Business in Odisha that affects Tourist movement and socio-economic life of the Local communities. This article begins with the meaning and importance of Natural disaster and its impact on the Tourism business, local societies and environment of the Tourism zone of Odisha. Key issue of this paper is to find out various natural catastrophes which are having devastating effect in the Tourism destination within the study area. Education, communication, awareness, Preparedness, emergency planning, disaster mitigation and tourism are the key area of discussion in this article. Role of the government and local communities are also highlighted here. This paper highlights the urgent need for attention on tourism disaster planning, reduction and preparedness. Keywords: Environmental catastrophe, disaster management, hazards, disaster mitigation, preparedness, coastal tourism, sustainability, cyclone, erosion..


November 25,2020

Page No.127-147



 

An Insight Into the Determinants on The Currency Volatility In Developed Vs Developing Countries- An Empirical
Analysis

Dr. Suraj. E. S, Associate Professor, Department of Management Studies, Naipunnya Business School, Pongam, Kerala, India. ParthThakkar, Research Scholar, Department of Management, Christ University, Bangalore, Karnataka, India.

Nitha.K.P, Research Scholar, Department of Computer Science and Engineering, Avinashilingam Institute of Home Science & Higher Education for Women, Coimbatore, Tamil Nadu, India

 DOI : 10.17605/OSF.IO/JE9AY

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The paper fᴏcused ᴏn the impact ᴏf macrᴏ-ecᴏnᴏmic variables and its impact ᴏn various currencies by cᴏmparing the macrᴏ-ecᴏnᴏmic variables ᴏf develᴏping and develᴏpedcᴏuntries. The developing cᴏuntries used fᴏr analysis are India&Singapᴏre, US and China as develᴏpedcᴏuntries also. In develᴏpingCᴏuntries that is India and Singapᴏre, the mᴏst impactful variable was Current Accᴏunt Balance which was fᴏllᴏwed by fᴏreign direct investment determining the volatility of exchange rate. China had successfully managed tᴏ manage the exchange rate with a vᴏlatility ᴏf just 3.03 ᴏver last 20 years due to the strength in the merchandise exports. In India,inflatiᴏn had alsᴏ shᴏwn substantial significance in the vᴏlatility in exchange rate. Develᴏpingcᴏuntriesshould fᴏcus much mᴏre ᴏn bringing FDI intᴏ the cᴏuntry and alsᴏ fᴏcus ᴏn ᴏtherfactᴏrs tᴏ ensure the ecᴏnᴏmicgrᴏwth ᴏf the cᴏuntry. It was concluded that macro economic variableswere successful in explaining the vᴏlatilitymᴏvements in the exchange rate at significance level. Keywords: Current account balance, Exchange rate volatility, Foreign Direct Investment.


November 25,2020

Page No.148- 161



 

Corporate Social Responsibility Initiatives at Bharat Electronics Limited– An Empirical Analysis

Dr.Eshwarappa.M, Faculty, Department of Commerce and Management Maharani Women’s Art’s Commerce and Management College, Bangalore, Karnataka, India.

Dr.Chandana H.S, Faculty, Department of Commerce and Management, Maharani Women’s Art’s,Commerce and Management College, Bangalore, Karnataka, India

 DOI : 10.17605/OSF.IO/RYMU2

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In the hue and cry of LPG policy of 1991, Companies were only focused toward profit maximization which led to social backwash. To overcome this fashion CSR play an important role in sustainable development which is possible only when there is a balance between profit and lowering social backwash or eradicating it. The importance of CSR is increasing in Indian corporate scenario because organizations have realized that ultimate goal is not profit making besides this trust building is viable and assert able with societal relationship. This research article highlights the essence of implementing various CSR initiatives by the public sector company, Bharath Electronics Limited, Bangalore-Karnataka, as a mandatory requirement from 1st April 2014 under schedule VII of the amended companies Act, 2013. The descriptive, survey and case analysis methods have been applied with a sample of 100 respondents. Judgmental and stratified sampling techniques are used to collect the data through the research instruments like structured questionnaires, schedules and personal interviews. After reviewing the previous studies and review of literatures the research gap is identified that there is huge gap in implementation of CSR initiatives between public sector companies and private sector companies under the study.The collected data have been analyzed with the help of statistical tools and techniques- averages and percentages. Wherever necessary the data were presented with the help of tables, charts and diagrams. The findings were made based on the analysis and interpretation of data, conclusion has been drawn and qualitative suggestions have been given. BEL, Bangalore has been doing social activities at the time of its inception, not after the establishment of Companies Amendment Act 2013. This shows that the sample company is financially sound and strong. Findings clearly indicates that, BEL Bangalore has achieved 3/4th of its initiates have been successfully completed as per its strategic operations and yielded the expected results under CSR mission. Key Words: CSR, Social Asset, Social Cost, Social benefits, Schedule VII of the Amended Companies Act of 2013.


November 25,2020

Page No.162- 170



 

Evaluating Banking Ombudsman Scheme as an effective Customer grievance redressal mechanism
for the Customers of Banks Operated in India

Pravat Sahoo, Assistant Professor, P.G. Dept. of Commerce, Khallikote (Autonomous) College, Berhampur, Odisha, India

 DOI : 10.17605/OSF.IO/NDU3B

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Banks are maintaining a special cell for redressal of consumer grievances by adopting different means. Despites of all these efforts put in by banks (both public and private sector), a large number of customer complaints remain unaddressed. Reserve Bank of India, the apex bank of India came forward with Bank Ombudsman Scheme (BOS) in the year 1995 to address the grievances of bank customers in the country. This scheme was introduced as a provision of Section 35 of the Banking Regulation Act, 1949 by the central bank of India (RBI). The primary objective of this scheme is to ensure effective grievance redressal of customers of different banks on continuous basis. Office of the Bank Ombudsman was established by RBI to receive grievances from customers and taking all necessary steps possible to redress those at the earliest in a transparent manner. It can be seen as an effective mechanism for customer grievances redressal in the banking sector. The primary objective of the study is to evaluate Bank Ombudsman Scheme as the Customer Grievance Redressal mechanism for the customers of banks operated in India. The study was largely dependent on secondary sources of data collected from several sources i.e. Annual reports of RBI, BOS, different research journals, magazines and internet sources. Data so collected were compiled and presented in tabular form for an effective presentation. Trend and progress of this Scheme indicates significant volume of growth and improvement over the last few years. Still there are some areas which require further attention especially awareness and understanding of general people (Bank Customers) about the BO scheme and its provisions. As the apex bank and controlling authority, RBI has to take some arduous steps towards developing and strengthening the Customer Grievances Redressal Mechanism for bank customers in India. Keywords: BOS, Customer, Grievance, Bank Ombudsman, OBO, CG, RBI..


December 28,2020

Page No.171-187



 

Psychological State of Bank Employees Providing Essential Services During Covid-19 Pandemic

Dr. Dinesh Kumar, Assistant General Manager (HRM) & Zonal HR Head, Bank of Baroda, India.

Prof J. Mahapatra, Vice Chancellor, AIPH University, Bhunaeshwar, India.

Divyanshu Singh, Research Scholar, Lucknow University, Uttar Pradesh, India

 DOI : 10.17605/OSF.IO/CHBFS

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To prevent the spread of COVID-19 the Government of India imposed lock down resulting into number of physical restrictions. But to keep the life of citizens’ smooth, several services including banking were declared as essential services. The Government released various welfare funds through banks causing fear among employees due to probability of getting infection from customers who turned up into several hundred for banking. Providing services during lock down mounted a serious physical and psychological challenge before Bank employees. This study is carried out to explore psychological state of their mind while providing banking services under threat of COVID-19.The result showed that though negative emotions like fear, anxiety, depression etc. has increased, opportunity to help the people has also developed positive emotions which motivated employees to provide customer service at the time of distress. The management need to go beyond their routine support to enable them to continue to provide the customer service with pride and help the nation like any other corona warriors.Key words: COVID-19 (Corona virus disease- 19), lock-down, emotions; cognitive assessment, discrimination, quarantine, PPE (Personal Protective Equipment), SARS-2003, WHO (World Health Organization).


December 28,2020

Page No.188-196



 

Impact of Workplace Variables on Affective Commitment: Cross- Sectional Analysis Of TVS and Sons
Employees In Renault Kochi

Arputha Arockiaraj .V, PGDM Graduate, SCMS Cochin School of Business, University in Kochi, Kerala, India.

Dr. Lishin. MJ, Associate Professor, SCMS Cochin School of Business, Kerala, India

 DOI : 10.17605/OSF.IO/Z5M2C

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In the 21st century, organizations are playing hard to retain their employees. Unlike earlier century, the employees shift from one workplace to another, wherever they feel comfort and patronage. Affective commitment of the employees becomes a debatable title in the minds of Human Resources recruiters and trainers, because of their bulky investment in the employees. This article presents the relationship between different workplace variables and affective commitment of the employees and the impact of them on the affective commitment of the employees. The results of this article clearly, indicate that employees’ perceptions of their work environment have a greater impact on the affective commitment of the employees, than any other workplace variables. Keywords: Affective Commitment, Workplace Variables, Employee’s Perceptions.


December 28,2020

Page No.197-201



 

Effectiveness of Traditional Vs Modern Media on Advertising in Rural Area

Anjana Devi.S, Research scholar, SD College Alappuzha, University of Kerala, Kerala, India.

 DOI : 10.17605/OSF.IO/4FH7J

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Efforts have been made in this study to examine the various types of environmental catastrophe and their effect on Tourism Business in Odisha that affects Tourist movement and socio-economic life of the Local communities. This article begins with the meaning and importance of Natural disaster and its impact on the Tourism business, local societies and environment of the Tourism zone of Odisha. Key issue of this paper is to find out various natural catastrophes which are having devastating effect in the Tourism destination within the study area. Education, communication, awareness, Preparedness, emergency planning, disaster mitigation and tourism are the key area of discussion in this article. Role of the government and local communities are also highlighted here. This paper highlights the urgent need for attention on tourism disaster planning, reduction and preparedness.Keywords: Environmental catastrophe, disaster management, hazards, disaster mitigation, preparedness, coastal tourism, sustainability, cyclone, erosion..


December 28,2020

Page No.202-209



 

A Study about Customers’ Perception Towards online Shopping - A Deeper Insight

S. Lakshmi Priya, Research Scholar, Department of Studies & Research in Commerce, Mother Teresa University, Kodaikanal, Tamil Nadu, India.

Dr. J. Mary Suganthi Bai,Head & Associate Professor, PG & Research Centre of Commerce, Jayaraj Annapackiam College for women, Periakulum, Tamilnadu, India

 DOI : 10.17605/OSF.IO/WNM2A

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The World has shrunk to the size of a small ball with advancements in technology. With this, the way a common man does his routine work has changed a lot. And with internet being on finger tips, we depend on it for every small till large deals, online shopping being no exception to it. Hence in order to know how an individual’s choice changes with the level of satisfaction and what causes such dissatisfaction is what the core of this study. The research was conducted on the sample of 131 respondents, wherein a questionnaire was issued to them. The collected data was analysed with implementation of statistical tools like pie and bar charts, also the WAS. Finally it was revealed that level of satisfaction was high due to its convenience to shop anytime and for dissatisfaction reason being lesser privacy to financial information. It was also revealed that respondents had faced instances of poor product quality and other related issues, resulting in wrong perception towards the same.Keywords: - Customers’ Perception, Online shopping, Problems..


Sep 1, 2020


 A study of Government Aided Minority Educational Institutions:Provision, Protection & Perversion

 Dr. B.S.Selvakumar, Assistant Professor & HOD, Department of Political Science, Voorhees College,Vellore.

 DOI : 10.46528/PIJCMR.2020.V08I02.392-407

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The Rights to Education is a Human Rights and is provided as a fundamental rightinArticle -21 A of the Indian Constitution. The right to Education Act of Parliament of India enacted on 4 august 2009, underlines the right to free and compulsory education to every child between the ages of 6 to 14 years. The State as such has the obligation to provide Education. As Government alone cannot bear the burden of Education the voluntary sector is profitably associated in the task of educating the masses. Article 30 provides of the Indian Constitution provides that the minority community, the right to establish and administer educational Institutions of its choice. In this context the Minority Institutionshave been playing a significant role.Nevertheless, Over the years the Minority Educational Institutions, especially Aided minority Educational Institutions have undergone an obivious change in their objective and management. Thus, perversion is observed and the higher judiciary namely the High Courts and Supreme Courts have been resorted to provide the anti-dote through their judgments in relevant cases. These Judgments regulate and affirm the Minority Institutions obligations Key Words: Human Rights, Constitution, Education, Minority Institution, Judiciary, Perversion.





Sep 16, 2020


 Comparative Analysis of MGNREGA Performance of Karnataka and Tamil Nadu

 Dr. Siddappa Assistant Professor, Department of Studies in Commerce Vijayanagara Sri Krishnadevaraya University, Ballari, Karnataka

 DOI : 10.17605/OSF.IO/3UFK4

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India is the land of villages and that villages are depending on agriculture for their daily bread. Agriculture alone cannot provide job in all the seasons, even it provides sometimes they cannot get proper reward for their hard sweat. It leads increase in poverty and unemployment and these problems impact on the standard of living of people and future of the farmers’ children. In order to provide the social security to the rural Indians the Government of India was introduced Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) in 2005. Now in all the states and Union Territories of India Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) has been implemented to provide social security. Through this study an effort has been made to compare the performance of MGNREGA between Karnataka and Tamil Nadu states. Key Words: Highlights, Progress of MGNREGA, Works under MGNREGA, Financial Progress.





Sep 16, 2020


 Normality of Stock return distribution in the BRICS

 Dr. Venkatesh. R, Professor, CIMS, Bangalore & Dr. Rajesha. S , Associate Professor, CIMS, Bangalore

 DOI : 10.17605/OSF.IO/KET2W

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Computerized performance monitoring system (CPM), is a software system, which keeps track of performance of an employee. It is capable of keeping track of work assigned, counting the number of work units completed by employees, time taken, recording the idle time of employees, calculated the error rate, task starting time and ending time, even employee key strike rate also can be monitored and recorded. That is the power of technology. It can track all the activities of an employee inside the company and provide feedback to all concerned authorities. This system of procuring and transmitting information of work force of an organisation in digitalized form is called as electronic human resource management. E-HRM deals and stores data with respect to selection, recruitment of employees, training, their payroll, performance appraisal of individual worker, absenteeism, periodical orientation of employees and induction into different work profiles etc. Therefore, E-HRM can be summerised as allocating human resource functions and enabling the management and employers to access these functions through intranet or other web technology routes. It is observed that electronic human resource management has grown in the recent past to a greater heights and has became more ingrained in business culture in the present scenario. These changes will become more evident, but they yet to be marked to a significant degree. Another important expression of E-HRM system is its ability to provide feedback about the performance about an employee. Key words: Electronic, Digitization of data, Human Resource, Performance tracking.





Sep 16, 2020


 Normality of Stock return distribution in the BRICS

 Dr Sanjeet Sharma, Assistant Professor, UCBS, Himachal Pradesh University Shimla, Himachal Pradesh, India

 DOI : 10.17605/OSF.IO/36HTR

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The present study has been conducted to test the normality assumption for the behaviour of market returns in the BRICS stock markets. The study has been conducted on daily market returns for the period of 1st April 2011 to 31st March 2019. The stock return normality has been examined using skewness, kurtosis, Shapiro-Wilk, Jarque-Bera and Kolmogorov-Smirnow test. The study has also made an important attempt for testing the normality assumption for market returns over the longer periods, considering specifically blocks of 5, 20, 60, and 120 consecutive market days between 2011 and 2019. Based on the analysis, it can be said that for shorter return periods the empirical distribu¬tions of all the countries departed from a normal distribu¬tion and reflected asymmetric behaviour. As far as intermediate return periods are concerned some tests rejected of the normality assumption, and others accepted. But for a lengthier period, none of the tests rejected the assumption of normality for any country. Thus, it has been observed that the behaviour of the returns approaches a normal distribution as the length of time increases. This suggests that investors should not rely on the normality of returns assumption while evaluating risk for daily market returns and shorter return periods. However, assumption normality of returns may be valid for longer return periods. Key words: BRICS, intermediate return, market returns





Sep 16, 2020


 9box Grid as A HR Analytical Tool to Nurture A Dynamic Work Culture

 Dr. Malathi Selvakkumar, Principal – Collegiate Education, Aachi Educational and Research Foundation, Chennai, India

 DOI : 10.17605/OSF.IO/7DHQF

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HR Analytics also called as people analytics/ talent analytics/ workforce analytics has come as a one-stop solution to the aid of the HR personnel, and enables them to gain meaningful insights about workforce effectiveness in nurturing a dynamic work culture. HR has now begun to don a kaleidoscopic role to match the growing trend of job seekers constantly on the lookout for potential opportunities while employed. HR thus not only induces employee engagement and loyalty, but contributing in creating a pulsating work culture. The 9 box grid is a popular talent management tool that attempts to correlate employees’ growth potential and their performance, and plot the same to categorise them on this basis. This is done in three stages and the employee categories have been explained in detail, based on their characteristics. The types of employees range from bad hires that are least desirable if they do not get aligned to the company’s culture and practices; to the star performer who has all the makings of a true leader. If he is mentored effectively, the star employee can soon take over the reins of the organisation in the near future. The employee performance largely depends on the nature of the prevalent culture that is closely monitored using this grid analysis. Key words: organisation, employee, potential, performance, culture, employee engagement, talent management





Sep 30, 2020


 Digitalization Impact on Banking Sector

 Ashwini Basavaraju - Research Scholar, Dayananda Sagar University,Bangalore, Karnataka, India
Rashmi.S- Research Scholar, Dayananda Sagar University, Bangalore, Karnataka, India

 DOI : 10.17605/OSF.IO/YKXV2

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Digital India is the most important initiative undertaken by our honourable Prime Minister Mr.Narendra Modi which has remodels India into a digitally empowered society. Digitalization is the procedure of altering information into digital method with the assistance of technology. These initiatives have changed the working pattern of banking sector. Digitalization is not a preference to finance trade, rather it is predictable as each sector has implemented and there is no exception to banking industry. So Digitalization is accepted by our banking sector and has been successfully implemented. With this journey of digitalization, the banking industry undergoes both positive and negative impact. In this study an attempt has been made to identify how the digital banking has influence on rural sector. Keywords: Digital Transformation, E-Governance, rural sector, Mobile banking, Cashless transactions.





Sep 30, 2020


 Growth & Success of Social Media Marketing

 Dr. Amit Verma, Assistant Professor, Department of Commerce, Kalicharan PG College, Lucknow, Uttar Pradesh, India

 DOI : 10.17605/OSF.IO/B47ZH

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Today Social Media is a platform used for marketing of products and services, through social media marketers can reach the customers, sell their products and finally connect to them for conveying updated information. The basic motto of the manufacturer is to make a brand image of their enterprises, enhance more prospective customers by utilizing the platform of social media. Indian market is today changing at faster pace day by day and marketers are making communication with the consumers by the means of Internet. These days in the era of COVID 19 pandemic where people are forced to stay at home due to Corona Virus and they are spending more time on social media like WhatsApp, facebook and on other social media, this advantage is taken by most of the manufacturers and they are selling their products on Internet and also their products are available on the various social media websites, this way they are making their market as a digital market rather than going for the traditional markets. In India nowadays people spend their time on social media which becomes a plus point for marketers and it is growing day by day at higher speed which changed the whole game of traditional Indian Market and it resulted in the form of online products provided by the Marketers through social media. By adopting the platform of Social Media, it becomes the way to gain a success in the Consumer Market. This paper is an attempt to focus on factors which affect the growth and success marketing of Social Media before COVID 19 pandemic. Keywords: Social Media, Marketing, Marketers, Digital Market, Customers, Internet.





Sep 30, 2020


 Entrepreneurs: Achieving Sustainable Development Goal of Education Through Social Entrepreneurship

  Dr. Ketan Vira, Dean & Associate Professor, GNVS Institute of Management, Sion-Koliwada, Mumbai, India.

 DOI : 10.17605/OSF.IO/B47ZH

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Increasing awareness towards social issues as well as the spirit of entrepreneurship has opened up multiple areas where social reforms can be seen. Further to this study Sustainable Development Goals (SDGs) adopted by India calls for the action in one area which will have an effect in all the other areas. The light of the same promoting social entrepreneurship will result in achieving these goals by 2030. The study focuses on one of the SDGs i.e. Quality education by developing a model where the social entrepreneur can play a central role in achieving inclusiveness. Keywords: Social Entrepreneurship, Edupreneurs, Education.





Sep 30, 2020


 Reaction of Stock Market to Bank Merger and Acquisition Announcements in India

  Dr.K.Karthikeyan, Associate Professor of Commerce, Vivekananda College, Thiruvedakam, Madurai, Tamil Nadu, India.
V.Hema, Guest Lecturer, Government Arts and Science College, Theni, Tamil Nadu, India.

 DOI : 10.17605/OSF.IO/FX9AU

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The present study has intended to measure stock market relation and reaction to merger and acquisition announcements in banking sector of India. Stock market becomes instrumental and influential in all corporate events. The information contents of such market in the announcements have enforced significant impact on the shares of companies. Investors in stock market have achieved handsome return all around the globe during the past three decades as per the corporate events. The study has initiated to measure the stock market reaction to merger and acquisition announcement in the banking sector in India. Further, the study has intended to predict the strategies found in merger and acquisition announcement so as to outperform the stock market. The study is constructed with the sample of 10 banking merger in India and the banks should be listed in National Stock Exchange of India. Findings have indicated that investors achieve better gain from merger and acquisition announcement. Shareholders earned low level of return during the event window of 21 days prior to and 21 days after the merger and acquisition announcement. However, the merger and acquisition ensure returns in both pre and post merger period. During the 43-day window period, investors have earned only 2.92 percent of stock value. Investors can attain substantial ACAR of 4.18% if the shares of the acquiring bank are purchased five days prior to the announcement day. Key Words: Banks, Abnormal Returns, Cumulative Abnormal Returns, Merger and Acquisition, Pre and Post Announcement.





Sep 30, 2020


 Consumer Preference and Buying Pattern in Rural Markets
(A Study with Reference to Fast Moving Consumable Goods in Villupuram District)

  Dr.K.Krishnakumar, Associate Professor and Head, Department of Commerce, Periyar University, Salem, Tamil Nadu, India.
V. Subasini, Research Scholar (part time), Department of Commerce, Periyar University, Salem, Tamil Nadu, India.

 DOI : 10.17605/OSF.IO/7DQSH

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The rural market is one of the growing concepts in current scenario. It is stimulating buying pattern of village people. Gandhi’s saying village is the backbone of our country so, villages are developed all are developed that’s why FMCG to acting as a bridge between rural people as well as a rural marketing. The rural people are preferred branded products based upon our economic situations. The banking and microfinance, and self-help groups also helping the rural people in their financial background so, the rural people prefer all types of branded products and their buying pattern also entirely different from literature and illiterate people. This paper explores consumer preference and buying patterns through rural market in Villupuram district. Key words: Consumer preference, buying behavior, rural marketing, preferable goods, factors affecting consumer preference, FMCG, etc.





Sep 30, 2020


 Analysis of various constructs of Employee Engagement: A Literature Review Study

 Komal Bhardwaj, Research Scholar, GD Goenka University, Gurugram, India.
Dr.SumairaJan, Assistant Professor, GD Goenka University, Gurugram, India

 DOI : 10.17605/OSF.IO/BP8XG

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Employees are the most important resource for any organisation, the more important point is that where engaged employees are assets for an organisation while unengaged employees prove to be a burden or liability for it. So Employee Engagement is playing an important role from last 30 or more years in dealing with HR issues. The main objective is to study the concept of Employee engagement in detail and also discuss factors that are affected by engagement and that through which engagement is affected. The researcher will identify various components of Employee Engagement and its importance for the organisation. Benefits of engagement are also discussed. The methodology use by the author is qualitative and various secondary sources of collecting data like papers from various Journals are collected and only selected papers are used for collecting information. The major findings is engagement of employees results in better growth , prosperity of the organisation and engaged employees are more satisfied, healthy and productive employees. Keywords: Employee Engagement, Employee Performance, Employee.





Sep 30, 2020


 A Study on Social Entrepreneurship in India

 Sruthi.S, Dept of Commerce (PG), University Of Kerala, Kariyavattom Campus, Kerala, India

 DOI : 10.17605/OSF.IO/PW7AE

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Social entrepreneurship in India and around the world has become the buzz word. Individuals have discovered this idea of generosity somewhat charming in nature. It has the best blend of social assistance and business enterprise; this mix makes it generally alluring thus one of a kind in nature. Generally business enterprise is identified with financial exercises and being savagely benefits making and overlooking social advantages or cultural prosperity. In the current time of substantial industrialization also, monetary development, cultural increases have reclaimed seat or indeed, even out of the sight all around the globe, including India, with the idea of social enterprise ascending in India and around the globe has helped in serving the general public in additional significant way than any time in recent memory alongside living the soul of business with its fullest. Social business isn’t a more up to date idea yet the situating of the idea has ascended higher than ever as of late. As the meaning of social business enterprise itself explains that its fine blends of business enterprise and cultural increases. In later times, the idea has taken new personalities and shapes, and has been acknowledged among more extensive regions. A portion of the conspicuous associations in India has acknowledged this type of working together also, molded the general public in a positive way. This research paper primarily aims to study about various Social Entrepreneurship Models and the challenges faced by Social Entrepreneurs. The source of data for this study is collected from various secondary sources such as journals, articles, websites, magazines, etc. Keywords: Social entrepreneurship, Social Innovation, Integrated Growth, Social issues





Sep 30, 2020


 An Empirical Assessment of Quantitative factors determining Dividend Policies of Listed Firms in India

  Dr C.S. Sharma, Associate Professor, Shri Ram College of Commerce,New Delhi, India
Preeti Bansal Maharaja Agrasen Institute of Management Studies, New Delhi, India.

 DOI : 10.17605/OSF.IO/VPR9U

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The present study analysed the quantitative factors that determine the dividend policy of all BSE firms listed in India. The analysis is based on 2,845 BSE listed firms for a period ranging from 1992 to 2018. Panel regression has been employed to assess the relationship between dividend policy and quantitative factors. A few variables were identified from past studies such as profitability, leverage, liquidity, free cash flows, firm age and size as determinants of dividend policy. The results of the panel data regression exhibit that firm liquidity, firm age and firm profitability are significant factors which affect dividend policy for firms listed in India. Keywords: Dividend, BSE listed firms, Panel Regression, India.

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PRIMAX IJCMR VOLUME NO.5, ISSUE NO. 2 JULY - SEPTEMBER 2017

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PRIMAX IJCMR VOLUME NO.5,ISSUE NO.1 APRIL - JUNE 2017

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PRIMAX IJCMR VOLUME NO.4, ISSUE NO.4 JANUARY - MARCH 2017

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PRIMAX IJCMR VOLUME NO.4 ISSUE NO. 2 JULY-SEPTEMBER-2016

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PRIMAX IJCMR VOLUME NO.4, ISSUE NO.1 APRIL -JUNE -2016

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PRIMAX IJCMR VOLUME NO.3, ISSUE NO.4 JANUARY-MARCH-2016

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PRIMAX IJCMR VOLUME NO.3, ISSUE NO.3 OCTOBER-DECEMBER-2015

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PRIMAX IJCMR VOLUME NO.3, ISSUE NO.2 JULY- SEPTEMBER-2015

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PRIMAX IJCMR VOLUME NO.3, ISSUE NO.1 APRIL-JUNE 2015

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PRIMAX IJCMR VOLUME NO.2, ISSUE NO.4 JAN-MARCH 2015

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PRIMAX IJCMR VOLUME NO.2, ISSUE NO.3 OCT- DECEMBER-2014

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PRIMAXIJCMR VOLUME NO.2, ISSUE NO.2 JULY-SEPTEMBER 2014

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PRIMAX IJCMR VOLUME NO.2, ISSUE NO.1 APRIL-JUNE 2014

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PRIMAX IJCMR VOLUME NO.1, ISSUE NO.4 JAN-MARCH-2014

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PRIMAX IJCMR VOLUME NO.1, ISSUE NO.3 OCT- DECEMBER-2013

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PRIMAX IJCMR VOLUME NO.1, ISSUE NO.2 JULY- SEPTEMBER-2013

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PRIMAX IJCMR VOLUME NO.1, ISSUE NO.1 APRIL - JUNE 2013

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