Print ISSN : 2321-3604
Online ISSN: 2321-3612
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PRIMAX INTERNATIONAL JOURNAL
OF COMMERCE AND MANAGEMENT RESEARCH

International Peer Reviewed | Open Access | A Quarterly Publishing Journal

Current Issue

Paper Submission

July 29,2021

Page No.01-12



 

A Study on Inbound and outbound Logistics Over The Competiveness Of Retail Textile Industry With
Reference To “House Of Stori”

Nishath Parveen, Assistant Professor, MEASI Institute of Management, Chennai, Tamil Nadu.

Abdul Hanoof, MEASI Institute of Management, Chennai, Tamil Nadu.

 DOI : 10.17605/OSF.IO/9KZ64

Downloads : 7  
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This study is made to understand the logistics management where it is one of the significant componenent in the competitive market being the blend of business and major activities of the different busineses. The supply and distribution actions collectively known as logistics activities. The value chain has been renowned as a tool to analyse and compare the activities within competitors or industry role players. Two major events within the value chain are inbound logistics and outbound logistics. The objective of the research is to investigate the influence of inbound and outbound logistics on the competitiveness retail textile company with reference to the .


July 29,2021

Page No.12-21



 

A Case Study on Knowledge Sharing Attitude of Employees In Banking Industry.

Sajan M, Assistant Professor, Govinda Dasa College, Surathkal, Mangalore.

Dr. C K Hebbar, Research Guide, Srinivas university, Surathkal, Mangalore, Karnataka

 DOI : 10.17605/OSF.IO/76FUW

Downloads : 6  
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In todays competitive environment customer service and satisfaction play a vital role in organizational success. If customers are not satisfied with the service, then the firm may lose the competitive edge in the market. Especially in the Banking sector, it became a big challenge. Though much innovation has taken up in the banking industry with technology, still customers have a bundle of quarries to get solved and transactions to do offline. Even the trends and norms of banking goes on getting changed. So, in this type of environment knowledge sharing is the key that can make banking employees to get a competitive edge with good service. When knowledge flows without any distraction in the banking industry it helps the employees to know about the recent changes and to give the best solutions to its customers. To improve the organizations performance and its services towards customers, Knowledge sharing plays a vital role. Through the integration of people, processes, and technology, KM focuses on leveraging corporate knowledge and operation. This case study is all the study of factors and attitude of employees in sharing their knowledge with othersKeywords: Knowledge sharing, Knowledge management, Banking, Acquisition, Knowledge creation..


July 29,2021

Page No.22-32



 

A Comparative Study Of Customers’ Perceptions of Service Quality Dimensions Between Himachal
Pradesh State Co-Operative Bank and Himachal Pradesh Grameen Bank

Dr. Sanjeet Sharma, Assistant Professor, UCBS, HPU, Shimla.

Sheela Devi, Research Scholar, Dept. of Commerce, HPU Shimla

 DOI : 10.17605/OSF.IO/5REQU

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The present study has been carried out to examine the customers perception & the services being rendered by Himachal Pradesh Grameen Bank and Himachal Pradesh State Cooperative Bank. The study covers the period of ten years, i.e., 2007-08 to 2016-17. This paper tries to measure the consumer satisfaction level by knowing customers’ perception about banks and the factors responsible for variation in customer satisfaction between Himachal Pradesh State Co-operative Bank and Himachal Pradesh Grameen Bank. The study is mainly based on the primary data collected from HPSCB and HPGB customers through the well-structured questionnaire in Himachal Pradesh. The results of the t-test indicated a significant difference between the performance of both the banks in terms of tangibility dimension of service quality. It depicts that Himachal Pradesh State Co-operative Bank uses the better quality of equipment, materials, and technology to provide superior quality service to customers as compared to Himachal Pradesh Grameen Bank. Further, the results of the t-test indicated that there is no significant difference between both banks in terms of reliability dimension of service quality, i.e., when customers have problems, the bank is sympathetic & re-assuring, your bank show sincere interest in solving problems, and your bank is efficient in its day-to-day operations. It is also revealed from the study that HPSCB provides better service for the third attribute (bank performs the service at the first instance) under the reliability dimension. The results of t-test reveal that there is no significant difference between both banks in terms of all service quality statements under the responsiveness dimension. Further, results of t-test revealed that there is no significant difference between the Himachal Pradesh State Co-operative Bank and Himachal Pradesh Grameen Banks service quality level on all the attributes of assurance dimension. Further, the p-value of t-test for organizing a consumer awareness program under the empathy dimension is significantly higher than that of the Himachal Pradesh State Co-operative Bank. It indicates that the Himachal Pradesh Grameen Bank is better in organizing the consumer awareness program. Keywords: - HPSCB, RRB, Tangibility, Reliability, Responsiveness, Assurance, Empathy dimension. .


July 29,2021

Page No.33-46



 

A Study on Potential Application Area of Blockchain Technology In Indian Banking System.

Vidya M, Research Scholar, Indo Asian Women’s Degree College, Kalyan Nagar, Bangalore.

 DOI : 10.17605/OSF.IO/6H2AY

Downloads : 6  
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Digital technology is the most applied instrument in the current scenario concerning every field of business. One of the most disruptive changes in the digital area which has become very crucial in the present situation is the introduction of blockchain technology. It has created huge interest in a wide range of industries. As blockchain is creating new applications with new features which motivated industry leaders. They started customizing and tailoring the technology so that it can be put into multiple uses. Like other business areas banks are influenced by digital transformation and financial innovations. Using the decentralized approach for creating applications is developed by Blockchain technology. The present paper highlights blockchain technology, its working mechanism, and how it can be successfully used in the Indian banking system. The last section of the study shows a comprehensive analysis of the underlying technology in the Banking industry using the ABCD model. The primary aim paper understudy is to analyze the portrayal of Blockchain in Indian banking.Keywords: Blockchain, innovation, cryptocurrency, Bitcoin, decentralization, banking system..


July 29,2021

Page No.47-58



 

Liquor Consumers’ Behaviour and Its Impact On The Imbalance of Their Families

Veluma Srinivasula, Assistant Professor, Govt Degree College, Malkajgiri, Hyderabad,Telangana

 DOI : 10.17605/OSF.IO/9CY53

Downloads : 13  
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Liquor consumption has become common in every country. It is consumed in the various forms. As it is a psychoactive substance it affects the health. The present study intended to find out the relation of the various factors on liquor consumers particularly of consumption of liquor and financial degradation, neglecting of the children of consumers, and the differences in the social recognition. After the data analysis through the Chi-square tests the findings reveal that most of the socially backward people consume more alcohol than the upper sections. The all sections of the respondents agreed that the consumption of the alcohol causes to financial imbalance. This practice put less attention on their children and their social recognition is lessKey words: Psycho -active substance, imbalance of families, financial degradation, neglect on children, social recognition.


August 31,2021

Page No.59-67



 

Influence Of Liquidity On The Profitability Of Automobile Sector In India- A Study”

Dr. Amalesh Patra, Assistant Professor, Calcutta Girls’ College, Kolkata, West Bengal, India.

 DOI : 10.17605/OSF.IO/SRBQF

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Liquidity is the financial position of a company that measures the ability of a firm to pay its short-term liabilities. Profitability is the earning capacity of a company. The paper is focusing on how the liquidity position influences the profitability of the select companies under the Automobile sector listed in the National Stock Exchange (NSE) of India. The sample of 8 companies over 15 years from 2006-07 to 2020-21 is considered in this paper. To find out the influence of liquidity on profitability, Acid Test Ratio (ATR), Dividend Payout Ratio (DPR) considered as exploratory variables (Liquidity), and Debt to Equity (DE), growth (GROW) factors considered as a control variable and Return On Assets (ROA) is considered as dependent variable (profitability).To fulfill the objective of the study Pearsons Correlation has been run for testing the Collinearity and simple Regression Analysis was run to examine the influence of Liquidity on the Profitability of the companies. The Result of the Regression analysis reveals that the liquidity factors Acid Test Ratio (ATR) has no influence on Profitability, on the other hand, Dividend Payout Ratio (DPR), Debt to Equity (DE) and Growth factors have a significant influence on the Return on Assets (ROA). Keywords: Dividend Pay-out Ratio, Acid Test Ratio, National Stock Exchange. .


August 31,2021

Page No.68-75



 

The Present Scenario of Non-Performing Assets In Indian Banking Sector – An Analysis.

Dr. Soheli Ghose, Assistant Professor, St. Xavier’s College, Kolkata, West Bengal, India

Dr. Kushal De, Assistant Professor Dhrubha Chand Halder College, Dhakshin Barasat, West Bengal, India.

 DOI : 10.17605/OSF.IO/FY8ES

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Non-performing assets (NPA) makes up a huge chuck of the total assets of any bank and have become a huge burden on the banking sector. Many policies and procedures adopted over the decades have been responsible for this dismal state. NPAs have a negative effect on the financial position of any bank, especially on its liquidity, solvency and profitability. Their disclosure also affects the share prices in stock market and general perception of the investors. The present study tries to find out the state of NPAs of the Indian banks and how these have been impacted by various macroeconomic variables over the years. Pearsons Correlation Coefficient and trend analysis are used to analyze the data. The results show that the foreign banks and private banks are more efficient in credit management as compared to the public sector banks. It can be concluded that in terms of NPA management, privatization leads to better results. Key Words: Asset Classification, Credit Risk, Default Risk, Indian Banking Sector and Non Performing Assets. .


August 31,2021

Page No.76-94



 

Corporate Environmentalism: A Review on Evolution of Business Perceptions over Ecological
Resources

Arputha Arockiaraj V, PGDM Graduate, SCMS Cochin School of Business, Muttom, Aluva, Cochin, Kerala, India.

 DOI : 10.17605/OSF.IO/8ADP3

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Millions of years had been taken in the process of human evolution, to receive the intelligence level for creations, inventions and discoveries. Trade took almost two millennia, to settle itself comfortably, in the human environment, from the beginning of early civilizations. Exceptionally, computing technology hadn’t faced such difficulties, which integrated itself as the part of human activities, within 60 years. Business activities evolved during various times, along with ecological changes. The consumption and utilization patterns of citizens, tax collection necessities to the treasury and military aspirations of rulers transformed the perceptions of business community towards the natural ecosystems. This article reviews those trade-centred exploitation mechanisms of ecological resources which were carried out, in the previous centuries, to make a judicial conclusion for adapting sustainable practices in day-to-day human activities of the 21st century.Keywords: Ecosystems, Trade Activities, Ecological Degradation, Business Perceptions.


August 31,2021

Page No.95-109



 

Effect Of Personality on Impulsive Buying Behaviour of Consumers With Reference To Future Market

Shruthi.R , Assistant Professor, Mount Carmel College (Autonomous), Bangalore, Karnataka, India

 DOI : 10.17605/OSF.IO/ZMH7U

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Consumer behaviour is a complex phenomenon tangled by various characteristics such as time, price, situation, personality traits, cultural influences, demographic characteristics of individuals etc., the personality of each individual differs and is unique with respect to their physical, psychological and behavioural characteristics. Personality of individual influences behaviour and their responses to digital and physical environment. It implies that consumer purchasing behaviour is greatly influenced by personality. Therefore marketers can optimize these personality traits to build their marketing strategy and successful advertisement campaigns for their brands, products and services. Marketing strategist has always designed products focusing on their specific target market segments which has commonly addressed on individual’s personality traits. This paper attempts to study personality traits influence on impulsive buying behaviour of consumers .This research would help marketers, retailers and sellers to work on their business models, strategies while dealing with customers. It also helps to verify the interrelationship existing between personality traits and impulsive buying behaviour of consumers. The objective of this research paper is to understand and determine the relationship existing between individual personality and impulsive buying behaviour. To fulfil the purpose of this study, the researchers randomly collected sample of 200 using judgmental and convenience sampling techniques .Data were collected from south zone of Bangalore region. The data were analysed using statistical applications such as correlation and ‘T’ Test. The results revealed that the common personality traits have a significant relationship with impulsive buying behaviour. This paper would provide a qualitative add-value to the companies and brands to understand their customers perception deeply and convince them strategically to be loyal and repetitive customers Key words: Impulse buying, consumer behaviour, Personality traits .


August 31,2021

Page No.110-114



 

V-Shaped Recovery In Supply Chain

Pallikkara Viswanathan N.C, IIMM, Bangalore, Karnataka, India

 DOI : 10.17605/OSF.IO/CVWAB

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Supply chain around the world have reduced their resources, inventory, has been closed to zero, on technology spending, supply chain has been also been curtailed, as the core process in supply chain, has scaled back to order, in order to adjust to the current reality, of reduced demand, with uncertainty, to recover in supply chain, operation, as the need has become to be more flexible, in order to anticipate the economy in V-shaped recovery in supply chain. V-shaped recovery is characterized by the quick sustained recovery in supply chain, to measure the economic performance after the sharp economic performance, decline in supply chain. Supply chain sourcing of components, plan, source, make, deliver, make returns. Supply models simulations of products, facilitate, transportation vehicle routes, in which these interactions drive supply chain operations. Supply chain approach to scalability (the capacity to be changed to size) flexibility, has the benefits to be achieved, when building a supply chain operation, under severe downturn conditions, as the rational provided to show a scalable, flexible supply chain, which mitigates multiple risks, from economic uncertainty, during recovery where fixed cost does not exist in supply chain. Supply chain suffers a V-shaped recession (a temporary economic activity decline during which trade and industrial activity are reduced to generate a fall in Gross Domestic Product) as the economy suffers a sharp, out of period of economic decline in supply chain, with a clearly defined as the prices come down, or likely to rise, followed by strong recovery in supply chain. V-shaped are the normal shape for a recession in supply chain, as the strength in the economy recoveries is closely related to the severe preceding recession in supply chain. Key Words: V-shaped recovery: Scalability: Transportation: Recession: Mitigates: Interactions: Supply chain operations: Technology: .


August 31,2021

Page No.115-125



 

Significance of Capacity Management In Govt Medical College Thiruvanathapuram During Covid -19
Pandemic

Dr S Jayadev, Assistant Professor, PG Department of Commerce and Research Centre, Mahatma Gandhi College, Thiruvananthapuram, India.

Dr.Lekshmy Prasannan, Assistant professor, PG Department of Commerce, Sree Narayana College, Sivagiri, Varkala

 DOI : 10.17605/OSF.IO/ENP8T

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The Kerala model of health care delivery system and controlling epidemic has its roots in the strong health system built over years. The state used innovative approaches to deploy resources quickly and come up with timely and comprehensive response in collaboration with key stakeholders. All the Government medical colleges in Kerala are at the forefront in the war against COVID. Kerala was appreciated for effective management of Covid-19 and captured the attention of worldwide media. Medical education is a dynamic and complex field where professionals devote plenty of time to render quality service. The medical professionals need to possess intrinsic skills and abilities to effectively practice capacity management in the present scenario. The present study has been carried out to pinpoint the Capacity Management Practices of doctors in Govt Medical College Thiruvanathapuram during Covid -19 pandemic using Structural Equation Modelling. Based on the analysis it was found that all the coefficient of determinations are acceptable in this model. Thus it can be rightly concluded that the capacity management practices of doctors in Govt medical colleges are highly appreciated and acceptable.Keywords: Capacity, Management, Traits, Profession, Sensibility.


August 31,2021

Page No.126-140



 

A Comparative Study of Performance of Maharashtra and Gujrat Real Estate Regulatory Authority

Pramod Bhagwant Chobhe, Department of Commerce and Research Centre PDEA, Annasaheb Waghire Arts, Science & Commerce College, Pune, Maharashtra.

Dr.M.B. Khandare, Department of Commerce and Research Centre PDEA, Annasaheb Waghire Arts, Science & Commerce College, Pune, Maharashtra.

 DOI : 10.17605/OSF.IO/ACGX5

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Indian Real Estate Sector has become a second most / largest sector of job opportunities after Indian agricultural sector. But the sector is still unassembled to make this sector firm to bring a control and hold over the transactions, Indian Government brought and established RERA Act in Indian on May 01 2016.this Act is model act for each and every states in Indian states therefore every states in India has established and individual Real Estate Regulatory Authority office under the guidance of Indian RERA Act. All these states are appealed to establish their own internal rules and regulations for Real Estate Sectors to bring control over the transaction of the field. This authority is obliged to bring efficiency, transparency and accountability in the sector within a year it become obligatory for each and every states establish RERA Authority under the Indian RERA Act, 2016. To study the performance of both MahaRERA and GujRERA the comparative study of Quantitative and Qualitative performances would be considered by using the parameters of Real Estate Regulatory Authority. To do a comparative study of performances the “growth rate” was considered the “Base” of the study. Because the Maharashtra and Gujrat state are not same geographically, also both are not same in population and rural and urban areas. Financial Years such as 2017-2018, 2018-2019, 2019-2020 performance data would be used. After comparative study by using parameters following conclusions were drawn they are the Growth Rate of the projects and agents registration of GujRERA were considerably more than MahaRERA. But accordingly to population MahaRERA witnessed more projects and agents registration than GujRERA however but comparative Growth Rate GujRERA is more than MahaRERA. The growth rate of MahaRERA is gradually growing fast every year. According to parameters Complaints Redressal disposed off rate of GujRERA faster than MahaRERA. Number of cases received by MahaRERA are more than GujRERA. But Redressal and Disposal rate of GujRERA is moving faster than the MahaRERA. Accordingly, to Adjudication and Right to Information parameters the application disposal rate of MahaRERA is more than GujRERA. In short the performances of comparative study of both the authorities of the states indicates that starting performances of both of these state authorities are successfully and good. Both MahaRERA GujRERA state authorities done their job successfully. However, the Quantitative and Qualitative performances of both states authorities are expected to keep their performance growth rate graph grow up more and faster than the past. Keywords: MahaRERA, GujRERA, Growth Rate, Agents, Real Estate, Projects, Performance, Parameters, RERA Act, RERA Authority, Maharashtra, Gujrat, MH,GJ. .