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A few years ago, social media was just a networking tool. Now in this digital era, social media has transformed from networking tool to influencer of consumers buying behaviour. This research study titled ''Scroll to Sale'', investigates the influence of social media on consumer buying decisions, with the focus on social media platforms such as Instagram, Facebook, YouTube and WhatsApp etc. This research study aims at understanding how targeted advertisements, influencer posts, brand interactions and customer reviews affect the way people think when they are making buying decisions. In order to collect the opinions to understand how social media is influencing peoples buying decisions, a questionnaire was prepared and shared with the number of respondents. This study has given a clear picture that people between the age of 18 to 45 are heavily influenced by what they get to see on social media platforms when it is about making buying decisions. And also study clearly depicts that the eye - catching visuals, honest recommendations from people and posts from influencers are few things that gain majority of people’s attention on social media while making buying decision. Key words: Social Media Impact, Buying Behaviour, Consumer Attention Gaining Ads, Digital Marketing, Online Reviews

The global economic revolution prompted by emerging technologies has cultivated the path for the emergence of Industry 5.0, emphasizing human-machine synergy, sustainability, and innovative solutions centred on human needs. Unlike the preceding industrial revolutions centered around automation and efficiency, Industry 5.0 unites cutting-edge technologies and human ingenuity to unlock new possibilities. Within this context, Innovative Work Behaviour (IWB) assumes a primary role in amplifying organizational agility, propelling innovation, and readying the workforce to navigate the challenges of Industry 5.0. So, the present study focuses on the influence of innovative work behaviour in influencing employability and the success of organizations in Industry 5.0. The research also brings forth the impact of encouraging innovation in the workplace in churning up the Sustainable Development Goal (SDG) 4 of propelling quality education and lifelong learning. The results suggest that cultures centred around innovation enhance employee flexibility and creativity that consequently lead to achieving Sustainable Development Goal 4 objectives through the process of continuous learning. Keywords: Industry 5.0; Innovative Work Behaviour; Future of Work; Employability; Sustainable Development Goal.

For every investor who wishes to make an investment in the stock market, contemporary investment management is considered as the guiding theory. The performance of the Indian stock market is expressed in the national stock exchange, which is represented by the NIFTY index and different industry indices. This article contrasts the Nifty's performance to those of its indexes in the context of portfolio management. Using their respective Compounded Annual Growth Rates (CAGR), this article aims to evaluate the relative performance of the NIFTY and its sectoral indices. In order to examine and reach logical conclusions, statistical tools have also been employed.
Keywords: NSE, Nifty, Nifty indices CAGR, Performance, financial services, Oil & gas, IT, Automobile, and FMCG.

Over the years, technology has rapidly changed the system as well manpower in every sector, demanding regular upskilling to be in par with the changes and to survive in the competitive world. In this regard, Government of India took major measures and initiatives to encourage the people to accept new skills and work with technology, one such significant campaign was Digital India – focusing on purposeful transformation to an empowered society. Various programmes and skill development training were conducted under this measure to make our nation digitally sound, young youths and students generally become the first target audience for such initiatives. Furthermore, this study on financial literacy, financial inclusion and behavioural biases was conducted on undergraduate students from rural and urban regions to examine the influences and accessibility of financial products and services for which a total of 176 respondents were considered, and statistical tests were applied using Jamovi software. The findings highlighted that there is a significant difference among rural and urban students’ financial literacy, and it effects the informed decision making. Among all biases, overconfidence and financial literacy rate exhibit highest influence among students in financial inclusion.
Keywords: Behavioural biases, Financial inclusion, Financial literacy, Rural development, Students curriculum.